AWG Connect · Customer Engagement

Conversations That Convert.
Connections That Count

AWG Connect orchestrates customer engagement across the full lifecycle: lead capture, conversion, and compliance. Leadworks, Teamworks, and a suite of extensions, engineered from first principles for contact centres and customer-facing operations that need to perform at volume.

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2.6M+
Leads Managed
350+
Campaigns Run
3
Channels Unified
100%
Interactions Recorded

Two Platforms. Built for Extension.

Leadworks handles lead intelligence. Teamworks handles operational execution. Together they form a complete contact centre operating system, extended further with purpose-built bots, IVRs, and channel connectors.

Lead Intelligence

Leadworks

The front of the funnel, engineered for precision

Leadworks is the primary filter ensuring only high-integrity leads reach your sales floor. Scoring, deduplication, validation, and priority routing applied at ingestion so your agents spend time closing, not triaging.

  • Automated lead scoring and qualification
  • Deduplication and data validation at ingestion
  • Rule-based routing by agent skill and campaign priority
  • Real-time lead source performance analytics
  • Multi-channel lead capture: web, WhatsApp, voice
Operational Workflow

Teamworks

The nervous system of the contact centre

Teamworks absorbs the operational complexity of cloud telephony so agents operate within a single interface for calls, task management, WhatsApp, and status updates. Less context-switching. More converting.

  • Unified voice + WhatsApp + email agent interface
  • Twilio-powered cloud telephony integration
  • Task management and escalation workflows
  • Built-in QA recording and compliance management
  • Real-time agent performance and queue dashboards
Extensions
High-utility integration tools extending the core platform: automated bots for outbound scheduling, IVRs for call routing, AVMs for voice broadcast, and custom channel connectors built to order through AWG Consult.

End-to-End Engagement Infrastructure

From the first lead interaction to the compliance record, every touchpoint engineered.

Lead Intelligence & Scoring

Automated scoring models assess lead quality at ingestion. Only validated, priority-ranked leads advance to the sales queue.

Omnichannel Campaign Orchestration

Coordinate campaigns across voice, SMS, WhatsApp, and email from a single interface with unified reporting across all channels.

Contact Centre Operations

Agent queue management, telephony integration, real-time dashboards, and escalation workflows for operational execution at scale.

WhatsApp Business Integration

Native two-way WhatsApp conversations within the agent interface. Full conversation history persisted against the lead record.

QA & Compliance Recording

Full interaction recording with built-in quality assurance workflows. Compliance documentation generated automatically for regulated industries.

Reporting & Analytics

Real-time dashboards for campaign performance, agent productivity, lead conversion rates, and channel attribution across every touchpoint.

Built on Proven Infrastructure

We integrate with the platforms your teams already use, or bring the ones they should.

Twilio
Cloud telephony for voice, SMS, and programmable messaging across all agent interactions.
WhatsApp Business API
Native two-way WhatsApp within the agent workflow. The channel your customers actually use.
Digital Samba
GDPR-compliant video conferencing for high-value consultations and virtual service delivery.
Custom Integrations
CRM, ERP, and legacy system connections via Mendix or custom API development through AWG Consult.

Stop Stacking Point Solutions.
Start Operating as One System.

Tell us about your contact centre challenges. We'll show you what a purpose-built engagement stack changes.

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